When a mailbox receives a message, the Mail application fetches the message (and all the images in it). The adoption of MPP is increasing over time. When did Apple release Mail Privacy Protection?Īpple released MPP at 10 a.m. While senders can still look at click tracking, it will be more challenging to recognize unengaged contacts or evaluate the success of an email campaign without open tracking data. How does Apple’s Mail Privacy Protection affect email senders?īy anonymizing open tracking, MPP prevents email senders from fully understanding how MPP-enabled recipients engage with their businesses’ emails.
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In order to enable MPP, users must have Apple devices, configure their email account to use Apple Mail applications, update their operating system to the latest version, and opt into MPP. MPP will impact both email recipients and email senders. Who will be impacted by Mail Privacy Protection?
Alternatively, users can go to “Settings” → “Mail” → “Privacy Protection,” to then choose whether they’d like to both hide their IP address and protect Mail activity or only enable one of the Privacy Protection features. If the users decide to protect their privacy, this option enables MPP and hides their IP address. When users open the Apple Mail app for the first time after downloading the newest operating systems, they receive a prompt to choose if they would like to protect their privacy. Mail Privacy Protection is a new option located in the Apple device settings of iOS 15 and macOS 12 Monterey. What is Apple’s Mail Privacy Protection update?
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We will keep updating this guide as we learn more about MPP and as the feature becomes more widely adopted. To better understand how Apple’s MPP could affect your email program, we have created a comprehensive guide to answer all of your MPP questions, provide the latest information using our significant data set, and give you tips on how to make adjustments to your email program. However, it has a number of implications for email senders. It is part of Apple’s larger initiative to help users take control of their data. The Apple Mail Privacy Protection (MPP) feature launched on September 20, 2021.
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